Marketing is more than just eye-catching design—it's about crafting smart, strategic content that taps into trends, drives engagement, and builds real connection across social platforms.

I supported Mellow Vibes Massage Studio by leading a range of marketing initiatives, including the creation of tailored social media content that reflects the brand’s calm and welcoming identity. From promotional campaigns designed to boost engagement and bookings, to building a consistent online presence across platforms like Instagram, Facebook, TikTok and Google Business, I’ve helped establish the studio’s digital footprint. This included producing and curating compelling stories, carousel’s, writing captions, and crafting messaging that aligns with the studio's values of care, relaxation, and connection.

I led the creative execution and monitored analytics for Sense Suite’s rebranding campaign. I created a sleek website, engaging email newsletter, and bold business card—each reinforcing the brand’s identity as a high-tech solution for subsea inspection and cloud-based asset management.

A key challenge was translating the complexity of the product and its technical nature into clear, compelling messaging for a broad audience. To solve this, I worked closely with the Sense Suite team to distill technical language into accessible, benefit-driven copy. I developed visual storytelling elements—such as infographics, iconography, and simplified flow—to communicate key concepts quickly and clearly.

Regarding performance, I tracked analytics using tools including Campaign Monitor, SharePoint and Viva Engage insights. The result was a brand refresh that was both visually striking and strategically effective, with 57% increase in time spent per user, and a 30% increase in overall page views throughout the campaign.

With a deep understanding of storytelling and digital trends, I create compelling content that drives visibility, engagement, and growth.

I created a targeted content campaign for Fugro, to assist in the transition of clients and employees from Back2Base to GDF software before December 1st (2024), focusing on clarity, engagement, and urgency. Key efforts included a dedicated web page, posters, Q&A sessions, reminder emails, and countdown posts, ensuring a smooth and confident adoption of the new system.

For Business E-Learn’s campaign, I developed a cohesive and engaging promotional strategy to attract future students.

I designed a visually compelling brochure that highlighted key learning objectives, benefits, and accessibility features of the courses. The layout was bold and cutting-edge, incorporating an intuitive flow that made information easy to digest. To expand reach and engagement, I also created a series of eye-catching posters tailored for social media. These visuals were designed to capture attention quickly, utilizing bold typography, eye-catching imagery, and succinct messaging to communicate Business E-Learn’s Innovation.