I'm Chelsea, a passionate content marketer who thrives on crafting creative, results-driven strategies that bring brands to life.
I led the design for Fugro’s Sense Suite rebranding campaign, creating a sleek, informative website, a visually engaging email newsletter, and a bold bus shelter visual. Each asset highlighted the integration of cutting-edge subsea inspection and cloud-based data delivery, reinforcing Sense Suite’s identity as a modern, high-tech solution for asset management.
With a deep understanding of storytelling and digital trends, I create compelling content that drives visibility, engagement, and growth.
I created a targeted content campaign for Fugro, to transition employees from Back2Base to GDF software before December 1st (2024), focusing on clarity, engagement, and urgency. Key efforts included a dedicated web page, posters, Q&A sessions, reminder emails, and countdown posts, ensuring a smooth and confident adoption of the new system.
For my Business E-Learn campaign, I developed a cohesive and engaging promotional strategy to attract future students.
I designed a visually compelling brochure that highlighted key learning objectives, benefits, and accessibility features of the courses. The layout was bold and cutting-edge, incorporating an intuitive flow that made information easy to digest.
To expand reach and engagement, I also created a series of eye-catching posters tailored for social media. These visuals were designed to capture attention quickly, utilizing bold typography, eye-catching imagery, and succinct messaging to communicate Business E-Learn’s Innovation.
I created this carousel and website landing page for Baldivis Family Medical as part of a strategic effort to refresh and elevate their brand identity, enhancing engagement, trust, and visibility. A strong emphasis on clean, readable graphics, intuitive type hierarchy, and accessible design ensures that patients can easily navigate information, fostering clarity, confidence, and a seamless user experience.