I’m a creative designer specialising in visual communication, digital marketing, and design.

One of the most rewarding aspects of my role at Fugro was working on the visual communication of software products used across global projects. I collaborated closely with product owners, software developers, and regional teams to translate highly technical information into accessible, engaging content for internal stakeholders and clients.

For example, with products like Sense Linear, I developed a brochures, SharePoint website, and newsletter that explained both the software functionality and its practical benefits. The challenge was taking complex workflows and technical features and presenting them in a way that clearly demonstrated value to end users and decision-makers.

The role required a combination of design, marketing, stakeholder engagement, and technical communication skills, as well as the ability to work across international teams and maintain a consistent brand and messaging approach for products being deployed globally.

Sense Linear Brochure, July 2026

One of the key challenges was creating a brochure that felt cohesive and aligned with existing marketing materials, while still engaging prospective clients. I focused on maintaining consistency in branding, design, and messaging, while presenting technical information in a clear and visually appealing way. It was also important to shift the focus from software features to client benefits, ensuring the brochure communicated value as well as functionality.

Fugro Promotional Trifold Brochure, Jan, 2026

Fugro Roames Trifold Brochure, July 2025